A practical decision tool
CLEAR PRIORITIES
Separate credible opportunities from interesting ideas so attention and budget go to the work most likely to create value.
EVIDENCE-BASED
Assess commercial need, current process, data quality, technical feasibility, complexity and risk before recommending action.
PROPORTIONATE CONTROLS
Identify privacy, permission, reliability, monitoring and human-approval requirements at the opportunity stage.
ACTIONABLE ROADMAP
Finish with a sequenced set of recommendations that can be discussed, estimated and turned into controlled delivery.










