About Futuro

Practical AI, automation and CRM consultancy

Established in 2015, Futuro helps service businesses improve the systems and processes behind their customer relationships. Our experience spans digital acquisition, CRM, integrations, automation and practical uses of AI.We start with the business problem, the people involved and the outcome required. That helps us assess whether the right next step is a clearer process, better CRM configuration, conventional automation or an AI-supported solution.

Zoho expertise with a wider business view

Futuro designs and improves solutions across Zoho CRM and the wider Zoho ecosystem. When a business needs independent CRM strategy, we begin with requirements and platform fit.Explore CRM strategy and optimisation, AI and automation consultancy and Zoho CRM consultancy.

Robert Horsfall

Director | AI, Automation & CRM Consultant

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About Robert

Rob helps service businesses identify where AI and automation can create genuine value, then turn the strongest opportunities into practical, governed solutions. He combines extensive experience across CRM, digital acquisition, integrations and business systems with a commercially grounded approach to AI.His work spans opportunity discovery, workflow design, implementation planning and integration—whether improving lead handling, reducing repetitive administration, supporting client communications or making management information easier to use.With deep experience across Zoho CRM, Books, Flow, Analytics and Sign, Rob keeps data quality, human oversight, adoption and measurable outcomes central. When AI is not the right answer, he recommends conventional automation or a simpler process.

Kavim Shroff

Operations Manager

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About Kavim

Kavim Shroff is a business development specialist who turns complexity into commercial results. A Zoho implementation expert with experience across Microsoft Dynamics and Squarespace integrations, he maps sales processes, builds Blueprints and automates workflows so teams scale efficiently. He sets up quote-to-cash with Books and Sign, and surfaces performance with Analytics dashboards. Kavim has led global partnerships, negotiated high-value licensing deals, and keeps every CRM decision anchored to growth, governance and adoption—never technology for its own sake; always measurable outcomes.

What our clients say

Experience in their own words

Clients work with Futuro on CRM, connected systems and digital acquisition. Their reviews describe the projects, support and improvements they have experienced.

Excellent

Futuro Digital Consultancy5.0

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Maria A.

Since 2018, we have been working with Futuro Digital Consultancy, and our experience has been very positive. Under Robert's skilled guidance, our CRM and digital marketing initiatives have seen substantial improvements at Harding Chartered Surveyors. With their support, our revenue has more than doubled and our lead generation has increased significantly. Robert and his team offer insightful and practical solutions that have markedly enhanced our business operations. We appreciate their dedication to delivering measurable results and would recommend their services to those seeking to improve their digital strategies.

Ava K.

Review My CRM built my website which I am perfectly happy with. They took on board everything I have asked for, plus they gave me good advice on technical issues and SEO. I highly recommend them.

Kate S.

Rob is a real asset. He will sort out any issues promptly and has great ideas for improvements. He ensures that everything runs smoothly.

James B.

Rob has been our CRM consultant for a number of years now. He knowledge and expertise are greatly appreciated and he is always on hand to help resolve issues quickly. He has allowed us to scale our basis with a top notch CRM that is bespoke and has automation which saves us countless hours.

How we approach your work

Practical innovation

Choose technology because it fits the business problem—not because it is fashionable. We compare clearer processes, conventional automation and AI, then recommend the most useful and proportionate approach.

Responsible delivery

We consider data quality, permissions, privacy, ownership, human oversight, testing and failure handling before a solution goes live. Scope, responsibilities and outstanding decisions remain visible throughout delivery.

Measurable improvement

Agree what success looks like before delivery, then review the evidence: time saved, better response times, fewer errors, improved visibility or stronger commercial results. The goal is sustained improvement, not a technology demonstration.

Tell us what needs to work better

Request a free initial consultation

Phone

Tel: +44 20 7866 6690

Email

info@futurodigitalconsultancy.com

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